Capability To Satisfy Aesthetics Customization

This capability represents how the value chain can cope with fulfilling customers’ aesthetics personalization, by providing fabrics, colours, models or accessories that enable to produce the dream shoes.
This axis arbitrarily gathers many shoe attributes in order to have only one parameter that, as per convention, is called “Capability to satisfy aesthetics customization“. The main shoes features related to this capability are Material, Colour, Style and Accessories as shown in the figure.


For instance the capability to satisfy colour customization is very low for a system that offers only a single defined colour, this capability increases if it is possible to choose within a set of available colours. The maximum of that capability is obtained with the possibility to make the shoe with a customer defined colour/pattern.
This concept can be transposed for each represented shoe feature and their combination gives the degree of the capability to satisfy aesthetics customization of a value chain.

Some features can affect more than one capability. For example, the Material customization customization is also an aspect of the Capability to satisfy functional request.

See also:
Material, Colour, Style, Accessories
Customization, Capability to satisfy functional request, Capability to satisfy fitting
How the capabilities to satisfy customizations impact on shoe production