Customer Satisfaction

The customer satisfaction is intended mainly as footwear comfort but also as contentment of the aesthetics preferences. Each step to improve the customer satisfaction needs an increase of the complexity of the design, manufacturing and sale system.
Now we consider only the first aspect and it’s possible to represent how the customer satisfaction increases with the increase of manufacturing system customization.

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Mass production: Shoes made on stock with a set of grading chosen by an experimental research. The customer tries many sizes until the best fit shoe.

Best Match Fit – To Stock: The foot is examined in order to check the measure and to find the best shaped pair of shoe from the existing pairs of shoe in stock.

Best Match Fit – To Stock - Mismatch Pair: Same the previous system but each customer foot is examined in order to find the best shaped shoe for each foot from the existing shoes in stock. Very low effort to pass to this system from the previous but measurable increase of customer satisfaction.

Best Match Fit – To Order: Each customer foot is examined in order to check the measure and to find the best shaped last from a last library. The shoe is made on demand with the shape given by the selected last.

Exact Fit: Each customer foot is examined in order to check the measure and to make the best shaped last. The shoe is made on demand with the shape given by the realized last. Very similar to handmade shoe but the industrial approach need the standardization of same shoe component that don’t let an infinite discretization of the product.

Taylor Made: The whole shoe is made on the measure for each customer foot by a shoemaker. The handmade approach is inimitable from any manufacturing system.

See also:
Complexity, Customization, Capability to satisfy Fitting