Example 2

This example refers to a stylish men’s dress shoe where the materials, shapes and colors are chosen by stylists and so the capabilities to satisfy aesthetics customization and functional request are very low.
However, in this example, the feet of the customer are examined and his specific habits are analyzed and used to make an individual last, insole and sole. This is one of the higher levels of capability to satisfy fitting but the result may be a not completely comfortable shoe because it depends to the customer feeling.
The Capability to satisfy aesthetics customization for this kind of shoes is quite low since the shapes, the fabrics used are chosen to meet the feet characteristics and not the customer wishes.
Lastly, this kind of dress shoe does not let the choice of any special functionality and so the Capability to satisfy functional request is very low.